We could ask advocates direct questions like, “Who should we be speaking with about our premium product?” or, “Would you find Growbot’s data useful?” Employee engagement was having a multiplier effect on the value of our premium product.īy focusing on employee engagement, we also established stronger relationships with more Growbot advocates. As Growbot grew, our data became increasingly valuable to the companies using it. Slack admins could easily install Growbot, invite it to channels, and introduce the concept of team-based recognition with little overhead by executives or folks in HR. We learned that for a cultural product like Growbot, we needed to grow organically within our customer base to impact the broader team before we charged them anything.
This is the story of our path to revenue while building a meaningful, values-driven business on Slack.
GROWBOT AND SLACK HOW TO
There weren’t many examples of how to make money with a bot, but the primary asset we did have was access to customer feedback, and lots of it.
When we launched Growbot in the Slack app directory last December, it was the beginning of the bot movement.
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